Logo Design / BRANDING
Logo Redesign
CASE STUDY
90+ Cellars
Breaking out of the box—logo designed to grow with the brand
After working together for 5 years on smaller projects and brands, Latitude Beverage Co. asked me to redesign the logo and full wine portfolio of their primary brand, 90+ Cellars. I transformed their logo and core series labels, including their best-seller, Lot 50 Prosecco, that is a nationally best-selling prosecco in the US. Cheers!
CASE STUDY
Storytime Toys
Embracing growth—I redesigned the logo I crafted 12 years ago for Storytime Toys.
This new design reflects the sophistication and global presence that the brand has evolved into, still capturing its playful essence while also showcasing its values of inclusivity and quality.
Selected Logo Work
“I’ve been fortunate to collaborate with Sara on a number of design projects - both professional and personal - over the past 10+ years. When I started working on the Marketing team at Little Leaf Farms, I knew I could trust her with a variety of important projects to level up our visual brand identity: new product labels, branded shipping materials, infographics, and office design. Many of these projects involve complex subjects or a very specific set of requirements, and Sara is always able to fully take in all of the details and add her design expertise to make them a success! Sara’s approach is highly collaborative, incorporating feedback and new information into her projects until everything is just right, and bringing thoughtful suggestions to the table. I’m so pleased with every project we’ve worked on together throughout the years, and look forward to many more in the future!”