Logo Design / BRANDING
Logo Redesign
CASE STUDY
90+ Cellars
A unified graphics and color story for packaging—designed to grow with the brand
I was hired to refresh their lettuce packaging after 10 years in the same look. They wanted to keep the color blocking for customers to easily recognize them in the bustling store setting, while also driving home their core messaging in a fresh, illustrative way.
CASE STUDY
Storytime Toys
“For our redesign, we needed to maintain our Little Leaf POP on the shelf that our customers are used to, while also delighting them with a fresh update that the lettuce they love deserves.”
- Kara Dyer, Owner + CEO
Selected Logo Work
“I’ve been fortunate to collaborate with Sara on a number of design projects - both professional and personal - over the past 10+ years. When I started working on the Marketing team at Little Leaf Farms, I knew I could trust her with a variety of important projects to level up our visual brand identity: new product labels, branded shipping materials, infographics, and office design. Many of these projects involve complex subjects or a very specific set of requirements, and Sara is always able to fully take in all of the details and add her design expertise to make them a success! Sara’s approach is highly collaborative, incorporating feedback and new information into her projects until everything is just right, and bringing thoughtful suggestions to the table. I’m so pleased with every project we’ve worked on together throughout the years, and look forward to many more in the future!”