WINE AND BEVERAGE PACKAGE DESIGN

Do you choose your wine based on the label?

Of course you do. And so does everyone else.

I fell in love with wine labels while working in a wine shop in my 20’s. Since then, I’ve focused on wine label design for 12+ years—created over 200 wine labels, 9 wine brands and several other beverage packages along the way. Working with printers, wineries, and importers from around the world has honed my expertise that results in gorgeous final products.

Successful print project locations:
United States, France, Italy, Spain, Germany, Argentina, Chile, Australia, Japan, Taiwan and China

Ready to get your project rocking?

 

90+ Cellars / Rosés for days, a look into the ever-popular wine

90+ Cellars 10th Anniversary / Wine Label Design for 90+Cellars 10 year anniversary with a Napa Cabernet

Magic Door Vineyards / Wine Bottle Logo Design for French, Italian and California Wines | Wine label with mountain designs

Case Study
 

90+ Cellars Prosecc0 / Case study of the design transformation

90+Cellars Prosecco

Top-selling Prosecco in the market, and growing!

After working together for 5 years on smaller projects and brands, Latitude Beverage Co. asked me to redesign the full portfolio of their primary brand, 90+ Cellars. I transformed their logo and core series labels, including their best-seller, Lot 50 Prosecco, in 2018. We had to hit it out of the park—and look at these numbers to prove that investing in great design is well worth the money and time:

Results

    ⇢ 337% increase in Prosecco sales since the redesign

    ⇢ 118,500 cases sold in 2024 vs. 35,000 cases sold in 2017

 
Watercolor wine label design with hand drawn graphics for Earthshaker Wines

Earthshaker Wines / Wine Packaging Design for a series of obscure wines from across the globe

Lila Wines  / Canned Wine Packaging for a refreshing Rosé, Sauvignon Blanc, Pinot Grigio and Sparkling Rosé

Hand drawn, abstract wine label artwork of mountains in California

90+ Cellars Wine Labels / Two select reserve labels for a Russian River Pinot Noir and Chardonnay

90+ Cellars Collector Barolo Wine Label Design

90+ Cellars Collector Series / Collector Barolo Wine Label Design